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Kellogg’s spokesperson: Online rumors about peanut flour not true

Online rumors that The Kellogg Co. has added traces of peanut flour to many of its products without informing consumers are not true, according to Kris Charles, The Kellogg Co. spokesperson.

A statement from the media department at The Kellogg Co. emailed to Upstate Parent said, “It’s important to separate myth from fact on this issue. The myth-busting site Snopes posted an article about the online rumors Tuesday and Snack Safely posted a retraction of some of its claims as well.”

A petition then began circulating online urging the company to stop adding peanut flour to its products that are frequently consumed by children.

Charles told Upstate Parent the company did inform consumers of the changes. The company posted a letter online in April in response to concerns over the change to some of its Keebler and Austin Sandwich Crackers.

Only certain products, which were listed in the letter, were affected, she said.

“At Kellogg, the health and safety of our consumers is something we take very seriously,” Charles said. “That is why we communicated ahead of time about changes to the ingredients in certain Keebler and Austin sandwich crackers, which will be reflected clearly on the label. Our announcement was only focused on these eight products.”

She said Kellogg was so concerned about the incident, it launched a Myths and Facts page Wednesday to clear up additional rumors.

“We know it’s not easy to find foods that people with peanut allergies can eat,” Charles said. “Based on the conversations we’ve had with parents, our team is working to find ways to make more sandwich crackers without peanut ingredients. We are starting by making our Austin Grilled Cheese Sandwich Crackers without peanut products. They will be available in stores around the country starting in September. As always, we remind consumers to read the package label prior to every purchase. We are continuing to look at ways to provide more options in the future that people with peanut allergies can eat.”

The bottom line: These flavors now contain wheat, milk, soy and peanut ingredients:

  • Austin Cheddar Cheese Cracker Sandwiches
  • Austin Grilled Cheese Cracker Sandwiches
  • Austin Pepper Jack Cracker Sandwiches
  • Austin Variety Pack Cracker Sandwiches
  • Keebler Club & Cheddar Sandwich Crackers
  • Keebler Cheese & Cheddar Sandwich Crackers
  • Keebler Pepper Jack Sandwich Crackers
  • Keebler Variety Pack Sandwich Crackers