LEGO Store to open this fall at Haywood Mall
LEGO-loving families in the Upstate have reason to celebrate.
The LEGO Group has announced the grand opening of a new LEGO® Store expected to open in November 2018 at the Haywood Mall in Greenville. It will be the first LEGO® Store in South Carolina, according to a press release provided by LEGO Systems.
It will feature "a kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for families of all ages," the press release states.
“Our store at Haywood Mall will enhance our consumers’ overall LEGO brand experience through product variety, store design and regular hands-on family events,” said Leslie Jenkins, senior director, LEGO Group. “Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time.”
Brandi Crowe, director of marketing and business development for Haywood Mall, said mall management is excited about the addition.
"South Carolina's first Lego Store is an exciting addition to our ever-evolving roster of exceptional retailers," added Jamie Wright, mall manager for Haywood Mall. "Our ongoing focus is to further diversify and strengthen our property by offering enhanced options. Welcoming first-to-market retailers like Lego, helps Haywood Mall continue our commitment to better serve the Greenville and Upstate community."
LEGO stores feature an assortment of product for children ages 2 and up covering nearly every square inch of space and each store features three key design components. The popular “Pick & Build Wall" offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO® model displays, company history and fun facts to entertain guests.
There are 93 LEGO Stores in North America, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, and at Disney Springs in the Orlando area and Downtown Disney in Anaheim, California.
The Haywood Mall location is now hiring. For details, visit www.LEGO.com/careers.