Burn Bootcamp targets busy moms who want to get fit
Moms, get ready to get fit at a wellness center dedicated to you.
Burn Bootcamp opened in May at 1618 Woodruff Road in Greenville, and franchisee owner Christina Craft wants busy women to know her facility is 100 percent mom-friendly.
“We are not a fitness program,” she said. “We are a life transformation program and aim to create optimum happiness through the gateway of fitness.”
Burn Bootcamp is one of the fastest-growing fitness facilities on the East Coast, targeting mothers and women. Its philosophy starts with changing a client’s mindset, giving her a comfortable environment to practice strength training and focus on nutrition.
Craft joined a Burn Bootcamp in Charlotte and fell in love with the program.
“I loved the camaraderie between the women and how we helped support each other,” she said. “We contacted each other and said, ‘Hey, why aren’t you coming?’ It offers a huge support network of women who are like-minded who want to get in shape.”
Burn Bootcamp isn’t exclusive to women, however. Anyone is welcome to join. Craft’s husband, Jamie, and their daughter also joined the program and fell in love with it, too, she said.
“We said, ‘You know what? We need to open one of these to help other women,’” she said.
The couple chose to open a facility in Greenville because they liked the Five Forks area. A Burn Bootcamp franchisee also exists on Pelham Road in Greenville, but it has a different owner, Craft said. Each facility offers different classes and schedules, but operates under the same ideology.
Understanding that today’s moms don’t have a lot of time for themselves, Burn Bootcamp designs its classes so they don’t last more than 45 minutes. The workouts are intense, Craft said, but it’s the motivation of the camps that encourage people to achieve more than they thought possible.
The Five Forks location is a 5,000-square-foot facility that offers free childcare for customers.
“We feel really strongly that this program works and that women will love it,” Craft said. “Sometimes people get intimidated by it, thinking, ‘Can I do a boot camp? I don’t think I’m fit enough.’ We have such an array of different levels of fitness, and we modify everything. If someone has a hurt knee, we’ll modify your workout. If you don’t want to run, we’ll give you something else to do. Don’t be too intimidated to give us a try.”
For a list of camp times for the new Five Forks location, visit fiveforks.burnbootcamp.com. For information about the Pelham Road location, visit greenville.burnbootcamp.com.
“Our mission is to help moms and women alike obtain health, happiness and friendships that will last a lifetime,” Craft said.